It’s not usually the case that a flat tire can change the course of your life. But in this case of Benito Jaramillo, an unfortunate blow-out of his car’s tire sparked a conversation with a friend, which in turn led to the suggestion that exporting Limonium could be a good business. The suggestion came at the right juncture.

With the business concept in mind, all he needed was land for planting and capital - and a fair dose of courage. His father, Benito senior, had land in the Puembo area to the east of Quito. So, in 1996, Benito and his father put in the seed capital in equal amounts, they borrowed the rest, and they were in business, each with 50% of the company.

“The agreement with my father was he didn’t collect rent for the land, and I didn’t collect my salary until the cash flow was positive. Thankfully, we were positive after just a year!” recounts Benito. But things were not all plain sailing for the new company. “A month before starting to build the first greenhouse, the country was going through political turmoil. We almost gave up, but I was determined to develop the project.”

At first, they started with a mere two-and-a-half hectares. The structures were made of wood and the old dairy stable on the land was soon given a new lease of life as the post-harvest building. In 2000, land came up for sale nearby, in the small town of Pifo. They bought it and this became the second farm where the business could expand. Today the company has a total of 40 hectares in production, and employs over 350 people, many of whom have been with the company for more than 20 years.

Our mission is to produce the newest varieties of excellent quality summer flowers to satisfy the most demanding customers. Our vision is to create job opportunities and growth for our employees. Developing competitive advantages together that last throughout time, generating value for all the team that makes Valleflor.

Valleflor produces summer flowers in total harmony with society and the environment. We always consider and respect the well-being of our 350 employees and their families.

As a large-sized farm, managed by the owners and our long-standing professional staff, our service is outstanding. We look forward to building lifetime customers, so our efforts are directed to give all of you personalized assistance, based on reliability and consistent quality.

We take pride in the countless gardens, weddings, and special moments that are enriched by the beauty and vitality of our flowers. At Valleflor, we are not just shaping the flower industry – we are shaping the future of flowers themselves through our innovative breeding program.

Flores del Valle S.A. is a company dedicated to the production and export of summer flowers, that guarantees a safe work environment for its employees and customers, applying the norm and standard 6.0.1 BASC to maintain the integrity of its processes regarding the prevention of crimes such as corruption, bribery, money laundering, among others; always complying with the legal and regulatory requirements of continuous improvement in the SGSC BASC, in addition to promoting security in the use of information and communication technology.